Hi, I'm Kayla!
As an independent music artist turned social media strategist and content creator, I've honed my adaptability and passion for social media marketing throughout my creative journey. While pursuing music in Nashville, I took on a music marketing internship, where I quickly fell in love with strategy, content creation, and the art of storytelling. My experience as a woman in music taught me to find beauty in the chaos, a perspective that now shapes all my work. Although passionate about beautiful visuals, my focus is crafting data-driven strategies and innovative content to help brands achieve their goals. With an acute attention to detail, I strive to bring excellence to everything I do.
Achievements
10% Enrollment Increase
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Through a creative and strategic email marketing campaign, I helped increase enrollments by 10% in 1 month (2018).
11.53%
Funding Increase
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$35,191
by 262 Backers
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By strategically crafting data-driven marketing tactics including giveaways and storytelling content, I helped NJ artist Remember Jones exceed his 2016 crowdfunding campaign goal by 11.53% at campaign close, and obtain 55 backers within the first 24 hours at the start of his 2021 campaign, ending in an exceeded campaign goal of $35,191 by 262 backers.
266%
Client Base Increase
By utilizing strategic lead-generating website design and SEO, I helped scale the client base by 266% in under 12 months, scaling from 6 to 22 clients (2024).
Education
Savannah College of Art and Design
BFA Social Strategy and Management
Minor in Advertising: Art Direction
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SCAD Achievement Honors Scholarship
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SCAD Academic Honors Scholarship
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Dean’s List 2021-2025
SCAD: BFA Social Strategy and Management
In the ever-evolving digital world where attention is currency, I studied the art and science of building brands that thrive online. Through SCAD’s industry-leading Social Strategy and Management program, I gained hands-on experience in campaign creation across platforms, merging storytelling, data analytics, and design to craft content that connects.
My coursework covered every aspect of the modern social media career:
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Brand strategy and campaign development
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Copywriting, typography, and visual storytelling
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Content creation for mobile and social platforms
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Analytics, optimization, and performance tracking
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Community management and brand acceleration
From creative production to strategic execution, this degree sharpened my ability to lead multi-platform campaigns that resonate with real people, combining art direction, data, and storytelling to drive results.