Hi, I'm Kayla!
As an independent music artist turned social media strategist and art director, I've honed my adaptability and passion for social media marketing throughout my creative journey. While pursuing music in Nashville, I took on a music marketing internship, where I quickly fell in love with strategy, content creation, and the art of storytelling. My experience as a woman in music taught me to find beauty in the chaos, a perspective that now shapes all my work. Although passionate about beautiful visuals, my focus is crafting data-driven strategies and innovative content to help brands achieve their goals. With an acute attention to detail, I strive to bring excellence to everything I do.
Education
Savannah College of Art and Design
BFA Social Strategy and Management
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SCAD Achievement Honors Scholarship
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SCAD Academic Honors Scholarship
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Corbin Lee Flowers Endowed Scholarship
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SCADamp Advanced Certification
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Dean’s List 2021-2026
SCAD: BFA Social Strategy and Management
Through SCAD’s industry-leading Social Strategy and Management program, I developed a strategic, data-driven approach to social media, designing campaigns rooted in market research, audience insight, and platform behavior.
My coursework focused on the full social media lifecycle, including:
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Comprehensive social media strategy
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Platform-specific content development
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Copywriting, visual storytelling, and creative direction
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Campaign execution
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Analytics, optimization, and KPIs
This degree trained me to build integrated, multi-platform strategies that align creative storytelling with data, audience insights, and business objectives to reach specific goals.