Heaven Mayhem: Social Media Strategy

My comprehensive capstone playbook explores the market potential for Heaven Mayhem, an emerging jewelry and accessories brand dedicated to empowering women through timeless, small-batch styles. Through extensive research into the industry, competitors, and the key drivers of consumer behavior among women ages 24-37, I have gathered valuable insights to increase Heaven Mayhem's positive sentiment, share of voice, and consumer interest. This strategy will guide the brand throughout the year, boosting its perception and positioning Heaven Mayhem to stand out among key competitors.