Kamperett: Content Strategy & Marketing
BRIDAL CAMPAIGN STRATEGY
CAMPAIGN GOAL
To increase bridal sales by the end of January.
TARGET AUDIENCE
23 to 35-year-old, engaged women, designers/entrepreneurs, looking for their dream elopement dress. They are interacting with bridal content on TikTok, and they’re interested in unique, high-quality dresses to match their intimate wedding.
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CAMPAIGN DOWNSIDES AND SOLUTIONS
The bridal space is overly saturated and competitive. However, positioning Kamperett as an authority in quality elopement dresses can help cut through the noise. Utilizing UGC from a real bride, deep diving into how the dresses feel/operate, and focusing on quality over flashy styles will help set Kamperett apart from the competition.
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Instagram Carousel
Caption:
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Add more of YOU to your special day. These unique wedding dresses are perfect for your dream elopement. (plus dreamy accessories to match)
Learn more about our unique wedding dresses for the 2024 bride ♥
CTA:
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Learn More Button (links to the website/blog post “5 Unique Wedding Dresses Perfect for Your Dream Elopement”
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Instagram Reel & TikTok
Caption:
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The Initial Sketch vs the Final Product - Behind the Designs at Kamperett ♥
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Tap the link in bio to shop our dreamy Nautilus gown.
CTA:
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Tap the link in bio to shop our dreamy Nautilus gown.
Instagram Reel & TikTok
Caption:
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Your dream dress is in 100% Silk Organza - a luxurious and sustainable fabric that will make you feel like a queen ♥
Tap the link in bio to shop our dreamy Nautilus gown.
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CTA:​
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Tap the link in bio to shop our luxurious silk organza gowns.