Djerf Avenue: Social and Influencer Strategy
DYSON CAMPAIGN COLLAB & INFLUENCER CAMPAIGN STRATEGY
OBJECTIVE
This campaign aims to increase Djerf Avenue's engagement on Instagram while promoting sales of the limited-edition product on Dyson's website. It will also generate UGC through content-driven giveaway entries.
KEY MESSAGE
Achieve Matilda Djerf's iconic breezy hair with the exclusive Dyson Airwrap in Djerf Avenue's bubble bliss print, paired perfectly with Djerf Avenue’s hair products and signature bubble bliss bow.
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Instagram Reel: Teaser
This Instagram Reel is a teaser for the giveaway campaign between Djerf Avenue and Dyson, getting consumers excited for the official giveaway details. The CTA of tagging a friend drives awareness around the giveaway while also increasing engagement through comments.
Caption:
Dreaming about @matildadjerf ‘s breezy hairstyles?
We have just the thing!
@djerfavenue x @dysonbeauty giveaway coming soon!
Get ready to achieve gorgeous, effortless volume and curls through the ultimate beauty collab 🤭
Tag your hair-obsessed friend! 🌸
(This giveaway is not affiliated with or endorsed by Instagram)
#breezyhair #DjerfAvenueXDysonBeauty #MatildaDjerfHair #iconichairstyles
Instagram Carousel
This Instagram Carousel gives consumers a way to achieve Matilda’s iconic hairstyles through a limited edition Dyson giveaway. The post showcases the limited edition Air Wrap in bubble bliss print, Djerf Beauty prizes, and how to enter the giveaway. The CTA drives engagement by asking the audience which hairstyle they’ll be recreating for the giveaway.
Caption:
Want to achieve Matilda’s iconic breezy hairstyles? Introducing the @djerfavenue x @dysonbeauty giveaway! We're so excited to partner together on a limited edition bubble bliss print Dyson Air Wrap for achieving the cutest voluminous hairstyles.
3 lucky winners will receive:
🤍 Limited Edition Dyson Air Wrap in Bubble Bliss print
🎀 Bubble Bliss Bow💨
Breezy Styling Mist👱♀️
On-the-Go Styling Gel
Deadline for entry is June 18th.
Winners will be announced on July 1st! (Swipe for giveaway instructions) What breezy hairstyle are you recreating? Half-up, ponytail, or full blowout? Comment below! 🌸
(This giveaway is not affiliated with or endorsed by Instagram)
#breezyhair #DjerfAvenueXDysonBeauty #MatildaDjerfHair #iconichairstyles
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Instagram Story
This Instagram Story shows off the key benefits of each prize, and how to use Dyson and Djerf together to create breezy hair looks. The CTA reminds consumers to recreate their breezy hair looks and enter the giveaway.
CTA:
Show us your #breezyhair and enter now!
Influencer Campaign
GOAL
To Increase Brand Awareness on TikTok
Three influencers will be selected to promote a "Djerf Avenue Day to Night" TikTok campaign, highlighting the versatility of Djerf Avenue’s fashion line. By leveraging the creativity of influencers and the TikTok community, the campaign will increase brand awareness and showcase how Djerf Avenue pieces can effortlessly transition from day to night. The content will be highly engaging, utilizing influencers that share Djerf’s target audience.
KEY MESSAGE
Djerf Avenue's versatile fashion collections seamlessly transition from day to night, providing all-day effortless looks.