Duolingo: Immersive Experience
DUOLINGO X SQUID GAME: THE KOREAN LANGUAGE CHALLENGE
PROBLEM
Duolingo needs a buzz-worthy way to tap into Gen Z and Millennial fandoms that motivates them to sign up and keep learning languages.
INSIGHT
The explosive popularity of Squid Game among Gen Z and Millennials, who are drawn to games, challenges, and competition, has already proven it can drive a surge in interest in learning Korean on Duolingo.
IDEA
Celebrate Squid Game Season 2, by hosting a live Korean Language Challenge in NYC.
Instagram Story - Interactive Game
Duolingo's Instagram followers will be able to participate in a fun, interactive game that teases the collaborative competition.
After the game, story viewers will be directed to the official site to enter for a chance to participate in the Korean Language Challenge.
Instagram Carousel
Caption:
INCOMING COLLAB!!! 👀
The next best thing to being in the cast of Squid Game 2? Celebrating season 2 with a brand new Duolingo x Squid Game pop-up!
Join us in an immersive language experience through the Squid Game universe. Twelve players will be selected to compete in the official Duolingo x Squid Game: Korean Language Challenge in NYC on August 17th, 2024. The winner will receive a cash prize, a free Duolingo membership for life, and be crowned the Korean Language Challenge winner ⚠️
Tap the link in bio for your chance to compete! Be sure to download the Duolingo app and get started on your Korean lessons 👀
#DuoXSquidGame
Instagram Reel - Collab
Caption:
ATTENTION PLAYERS!
Do you have what it takes to become the Duolingo x Squid Game: Korean Language Challenge winner?
Join Duo the Owl in an immersive language experience through the Squid Game universe. Twelve players will be selected to compete in the official Duolingo x Squid Game: Korean Language Challenge in a brand new NYC pop-up on August 17th, 2024. Tap the link in bio for your chance to compete! Be sure to download the Duolingo app and get started on your Korean lessons 👀
#DuoXSquidGame
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NYC Pop-Up Exterior
This is the official exterior of the NYC pop-up for the Korean Language Challenge. The Duo doll will act as a social media photo op while a real-life Duo will greet guests and NYC passersby.
NYC Pop-Up Game Center
This the official game room center of the NYC pop-up: Korean Language Challenge.
