Best Buy: Social-First Campaign

INTRODUCE THE FUTURE

PROBLEM

Consumers want to feel ahead of what’s next, but already feeling knowledgeable about technology makes new innovation feel predictable.

INSIGHT

Tech-savvy consumers want to be the teacher, not the student, because introducing technology is what makes it exciting.

IDEA

Transport modern technology to the past and let consumers introduce the future, restoring the excitement of first discovery.

VIEW FULL CAMPAIGN

Instagram Carousel Series

Historical Tech Pairings: “What if They Had it?”

Best Buy launches with an Instagram Carousel series exploring three historical challenges, humorously asking, “What if they had it?” prompting conversation around technology specs and innovation. Each post centers on specific technology, catering to different consumer tech interests.

CTA: Which tech are you introducing?

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TikTok: UGC Challenge

The #IntroducetheFuture TikTok challenge invites users to create videos showing how they would introduce modern technology to a time before it was discovered.

Through humorous demonstrations, explanations, or creative reenactments, participants transform their knowledge into entertaining, shareable social content.

CTA: What are you bringing, and who’s getting the upgrade?

Show us with #IntroducetheFuture

In-Store Installations

Time Machines at Select Locations

Best Buy places mysterious Time Machine installations, in partnership with Meta Quest, across select locations. The Time Machines allow shoppers to experience new Meta Quest 3 technology while stepping into historical scenarios to personally introduce modern technology to the past. At the end of each game, consumers receive a short video playback ready to share on social media, a “Future Credit” for money off their purchase, and winners receive the “Yellow Tag Tech Expert” badge.

How it Works:

Placed near the Best Buy entrances of select locations
Consumers can enter the Time Machine and take photos and videos
Consumers can play the “Introduce the Future” VR game powered by Meta Quest 3 Technology
Players receive shareable content, money off their future purchase, and the chance to become a “Yellow Tag Tech Expert”

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Mrs. Meyers: Integrated Campaign

Duolingo: Immersive Experience