Mrs. Meyers: Integrated Campaign
WASH UP A MEMORY
PROBLEM
For a brand built on community, Mrs. Meyers is lacking community engagement across their social media/digital channels. Additionally, they have a holiday scent collection of soaps promoted on their website with minimal content (paid or organic) across digital and physical outlets.
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TARGET AUDIENCE
Eco-conscious homemakers and curated lifestyle enthusiasts ages 25-45; primarily women.
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KEY MESSAGE
Mrs. Meyer’s transforms everyday moments into heartfelt memories, reminding us that even simple rituals can reconnect us to the scents, feelings, and warmth of the season.
Case Study Video
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OOH Posters (Scratch & Sniff Ink; No Glass)
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Scratch & Sniff Magazine
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Instagram Carousel
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Instagram Reel
Caption:
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Every scent tells a story.
Tap the link in bio to share your favorite holiday scent memory for a chance to win a VIP experience at our NYC Memory Cabin pop-up on December 12th!
Prizes include:
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2 day NYC stay for 2
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Cut the line at the pop-up
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Entire limited edition holiday collection
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Assortment of scent inspired treats and Mrs. Meyer’s products
Entries close on November 21st. Three winners will be notified on November 28th.🫧 #WashUpAMemory
Landing Page
Memory Cabin Pop-Up
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Attendees can “wash up” outside the cabin using a giant sink and experience the limited edition holiday collection scents. Inside the cabin, attendees are invited to take polaroid photos with their friends and write down a scent-inspired memory to hang on a communal wall.
The Memory Wall contains a QR code to receive 10% off their purchase. Attendees can enjoy free food and beverages inspired by scents like peppermint and gingerbread.