Harper Fowlkes House: Social Media Strategy
SOCIAL MEDIA STRATEGY & CONTENT CREATION
My team and I worked with the Harper Fowlkes House in Savannah, Georgia to develop a comprehensive plan for their social media goals. We conducted a detailed social media audit, used data analytics to develop a strong social media strategy, and created evergreen photo and video content. We also developed a promotional video to boost ticket sales.
TEAM
Kayla Lee Bogan: Social Strategist, Data Analyst & Content Creator
Alexandra Suarez: Social Strategist, Data Analyst & Content Creator
Valentine Feau: Social Strategist, Data Analyst & Content Creator
Pinterest Image: HFH Wedding Venue
One of HFH's initial goals was to promote their wedding venue. In addition, one of our primary goals is to increase brand awareness on Pinterest. These two goals can be implemented together through a beautiful aesthetic image of the HFH wedding venue. By using strategic keywords for SEO optimization, we will boost discoverability through search, and a CTA to visit the website will lead consumers to their wedding bookings to learn more.
Headline: SAVANNAH WEDDINGS | INTIMATE GARDEN WEDDING VENUE
Caption:
Discover Savannah’s historic charm with an intimate garden wedding at the Harper Fowlkes House. Experience the lush greenery and florals, and timeless architecture of Savannah on your dream day.
Visit our website to learn more about our historic wedding venue!
📷 Mackensey Alexander Photography
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Reel: Historic Home Trivia
One of HFH's primary goals is to boost community engagement on Facebook. We will increase community participation by sharing an engaging album/carousel post of historical trivia with a poll feature. HFH's CTA to vote for the correct answer will drive various interactions, such as votes, comments, and reactions.
Caption:
Historic Home Trivia Time! 🏛️
What material do you think these walls are made out of? 🤔
Take a close look and cast your vote in the poll below! (this post will utilize the facebook poll feature)
Is it: 1. Wallpaper 2. Wood-Paneling 3. Paint
Test your knowledge and see if you can guess correctly! Stay tuned for the answer and learn a fun new fact about Savannah's historic home, the Harper Fowlkes House.
#HarperFowlkesHouse #HistoricHomeTrivia #SavannahHistory #SavannahHistoricHomes #SavannahArchitecture
Reel: The Story of Alida
One of HFH's initial social media goals was to share the story of Alida, the powerhouse and heart behind Harper Fowlkes House. Featuring Alida's story through an engaging reel format will increase HFH's brand awareness and overall reach on Facebook (one of our social media goals). By utilizing strategic keywords in the caption, closed captions for accessibility, and a CTA to tag a friend, the post will be optimized for discoverability.
Caption:
Alida Harper Fowlkes was a remarkable woman who dedicated her life to preserving the rich history of Savannah. Alida purchased this beautiful Greek Revival mansion in 1939, rescuing it from demolition. Her vision and passion transformed the Harper Fowlkes House into a time capsule of the mid-19th century that future generations can cherish for years to come. 🏛️
Explore the historic charm of the Harper Fowlkes House, filled with antiques and furnishings that tell the tale of Savannah's past. Tag your history-loving friend in the comments! 🕰️
#HarperFowlkesHouse #SavannahHistory #SavannahHistoricHomes #AlidaHarperFowlkes #SavannahPreservation
Reel: Tour Experience
By adopting a new platform (Instagram) HFH must first establish brand awareness. We will increase brand awareness and overall reach on Instagram through a 'Tour Experience' reel, welcoming new consumers to the home through Alida’s perspective. By utilizing strategic keywords for discoverability, closed captions for accessibility, and a CTA to tag a friend, we will grab the attention of our target audience.
Caption:
Alida Harper Fowlkes dreamed of sharing the mid-19th-century lifestyle with future generations. Every corner of this historic Savannah home holds a piece of history preserved with love and care. Step back in time and become a part of Alida's vision, celebrating the legacy of this beautiful home.
Tag a friend you'd love to bring on this historical tour! 🕰️
#HarperFowlkesHouse #SavannahHistory #SavannahHistoricHomes #AlidaHarperFowlkes #SavannahMuseumTours
Reel: Antique Favorites
One of HFH's primary goals is boosting community engagement on Facebook. We will increase community participation by sharing an engaging “Antique Favorites” series about the staff’s favorite items. In addition, HFH will gain more engagement by utilizing closed captions for accessibility and a CTA to comment below.
Caption:
✨ Antique Spotlight: Chandeliers ✨
These stunning Savannah antiques symbolize the history and elegance of the Harper Fowlkes House and Savannah's history.
Our founder, Alida Harper Fowlkes, had an entrepreneurial spirit and a keen eye for preserving treasures like these, stopping at nothing to fulfill her vision. 🏛️
Would you have these chandeliers in your home? Let us know in the comments!
#HarperFowlkesHouse #HistoricChandeliers #SavannahAntiques #AlidaHarperFowlkes #SavannahHistory #SavannahWomeninHistory
Promotional Video
One of HFH's goals is to boost ticket sales. By sharing a promotional video of their history and key offerings with a CTA leading to the website, we will increase website traffic, and ultimately conversions. By utilizing strategic keywords in the caption, closed captions for accessibility, and a CTA to visit the website to book, the post will be optimized.
Caption:
From stunning Greek Revival architecture to beautifully preserved antiques, our home offers a unique glimpse into Savannah's historic past. Whether you're a history buff, an architecture enthusiast, or simply looking for a beautiful place to visit, the Harper Fowlkes House has something for everyone.
Join us for guided tours, special events, and an unforgettable journey through history. Our knowledgeable staff is here to share fascinating stories about the house and its incredible preservation by Alida Harper Fowlkes. 🏛️
Visit our website at the link in bio to book your tour!
#HarperFowlkesHouse #SavannahHistory #SavannahHistoricHomes #VisitSavannah #SavannahHistoricTours