Mooncat: Content Optimization
Mooncat x Sarah J. Maas ‘Enchanted Courts’ Collaboration
To boost Mooncat’s visibility and engagement across Instagram and TikTok, the Enchanted Courts campaign taps into the rising intersection of beauty and fantasy fandom. While competitors like ILNP and Olive & June accelerate growth through smart keyword strategies, branded hashtags, and influencer collaborations, Mooncat will cast its own spell by partnering with bestselling author Sarah J. Maas.
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This immersive campaign will center around a limited-edition, A Court of Thorns and Roses-inspired nail polish collection and a fan-driven giveaway featuring signed books and exclusive polish sets.
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By optimizing discoverability through targeted keywords, launching a signature hashtag, and collaborating with fantasy-loving beauty creators on TikTok, Enchanted Courts positions Mooncat as the go-to brand for fans who want their mani to match their magical main character energy.
TEAM
Kayla Lee Bogan: Social Media Strategist & Content Creator
Audriana Weichman: Social Media Strategist & Content Creator
TikTok Carousel - Teaser
The TikTok carousel serves as the giveaway teaser, building anticipation by revealing glimpses of the Enchanted Courts collection. This format encourages engagement by inviting users to swipe through, speculate, and share their excitement in the comments.
Caption: ✨ Hello Darlings, we've been waiting for you... ✨ And something enchanted is coming your way. Are you ready to let your nails tell a story? #mooncat #vegannaillacquer #vegannailpolish #thermalnailpolish #magneticnailpolish #nontoxicnailpolish #booktok
TikTok Carousel - Giveaway
This TikTok carousel serves as the official giveaway announcement, designed to build excitement while providing clear entry details. By encouraging users to engage through likes, comments, and shares, the carousel maximizes reach and participation.
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Caption: 🌟 GIVEAWAY ALERT 🌟 We're thrilled to present the Enchanted Courts collection, a magical collaboration between Mooncat and Sarah J. Maas. Enter for your chance to win 5 of our most court-worthy vegan nail lacquers inspired by the A Court of Thorns and Roses series AND signed copies of each book! 📚💅 (5 winners will be selected. Here’s how to enter: Follow @mooncat, Like this post, Tag your fellow ACOTAR lovers in the comments! Hurry, the giveaway ends December 11th! Enter now and let the magic unfold. 🌙 (This giveaway is not sponsored, endorsed, or administered by TikTok. The 5 winners will be selected at random and announced on December 12th. No purchase necessary to enter or win) #mooncatxsarahjmaas #mooncatenchantedcourts #vegannailpolish #thermalnailpolish #magneticnailpolish #nontoxicnailpolish
TikTok Video - Micro-Influencer Collaboration
This sponsored TikTok video builds on the recommendation to partner with a micro-influencer to boost engagement. Featuring high-performing swatch content, it showcases Mooncat’s product authentically while leveraging the influencer’s audience to increase brand visibility. The short-form format enhances engagement, reinforcing Mooncat’s presence in the nail art community.​
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Caption: Look at these magical vegan nail lacquers swatched by @AbetheNailBabe 💅 Step into your fantasy world with the Enchanted Courts collection giveaway 🌙✨ View the top pinned post on @mooncat to enter! Win the new collection and signed book copies of the A Court of Thorns and Roses series! #vegannailpolish #mooncatenchantedcourts #thermalnailpolish #nontoxicnailpolish #mooncatxsarahjmaas
TikTok Video - Collection Swatches
This TikTok video showcases swatches of the nail polish shades featured in the Enchanted Courts giveaway, highlighting their rich, fantasy-inspired colors. As top-performing content across Mooncat’s social platforms includes nail tutorials and unique product launches, this video taps into those engagement-driving themes.
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Caption: Channel the magic of Prythian with every brushstroke of the Enchanted Courts Collection shades: Antifragile, Drown My Demons, Lovebomb, Twilight Sonata, Enchanted Mist. Vegan, non-toxic, and full of fantasy. 🌙✨ Which shade makes you feel like the High Lady of your own story? #mooncatxsarahjmaas #mooncatenchantedcourts #vegannaillacquer #vegannailpolish #thermalnailpolish #nontoxicnailpolish
TikTok Video - Nail Art Tutorial
This TikTok video showcases a nail-art tutorial using the exclusive shades from the Enchanted Courts giveaway, bringing the fantasy-inspired collection to life. Based on Mooncat’s top-performing content, nail tutorials drive high engagement across their social platforms. By highlighting the artistry of these shades through an engaging tutorial, this video taps into audience interest.
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Caption:
Vegan nail polish fit for the Night Court! 💅 Bring some beauty and mystery to your nails with this tutorial inspired by Rhysand from A Court of Thorns and Roses. Tag your book-loving bestie below! 📚#vegannaillacquer #thermalnailpolish #magneticnailpolish #nontoxicnailpolish #mooncatxsarahjmaas #mooncatenchantedcourts